Identity Lab

If you feel like your brand and identity could be clearer, stronger, or just ready to create one from scratch, then come to this workshop where you’ll get the tools and guidance to make it all happen. It will be an engaging hands-on, workshop setting focused on developing your brand through guided exercises and peer collaboration. It is designed specifically with people like you in mind, the artists, the entrepreneurs, the performers, and other independent professionals or small business owners. Branding is so much more than just a logo. It's the core message, the WHY and the personality behind your work. In this session, we'll focus on defining that deeper substance together.

Here’s what we'll accomplish together in this hands-on session:

• Through engaging exercises, you'll identify the core elements of your distinct brand IDENTITY.

• You'll actually write a concise, authentic Brand Statement – something powerful you can immediately plug into…